Heavenly advertising

The more eagle-eyed among you will notice that it’s exactly a month since I last posted anything to this blog. The main reason for this has been that I’ve been very busy with work, as I’ve been at various Christian Union missions and training events. I wasn’t organised enough to write some posts in advance to tide me over, but I’m sure all my readers (yes, both of you!) coped admirably with my radio silence. If anyone is interested in knowing how things went with my work, get in touch and I can email you a copy of my latest prayer letter.

Talking of smooth transitions, I’ve noticed a lot of advertising recently on the theme of religion. It was on the way to Forum South East that I came across a novel use of the term ‘church’.

I don’t really care about the use of the word ‘church’, but I do like their definition of repentance, which involves doing something to the contrary of the sin. It’s interesting to see such an active meaning given to the word ‘repent’ but I think it’s very much the Biblical meaning.

Not long after I came across a somewhat stranger advert, which I must confess I still don’t really understand. However, I wholeheartedly agree with the main message. It does strike something of a chord with Acts 4:12.

I’ve also recently enjoyed a bar of divine chocolate, which claims to be “heavenly chocolate with a heart”.

I don’t really have a point to make about this sort of advertising, but it does strike me as interesting that advertisers clearly think religious language has selling power.

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